If you didn’t make it to the London Coffee Festival 2025, don’t worry—we’ve brewed up a full recap. From major wins to sneak peeks of new coffees, this is your insider look at the biggest coffee event of the year.
🏆 Double Win at The London Coffee Festival Awards
We didn’t expect it—but when they called our name, time paused for a second. Then came the cheers. And just as we were taking it in… they called us again.
We’re so wrapped up in doing what we love every day—sharing great coffee, connecting with people, bringing a piece of Colombia to London—that moments like this hit hard.
We walked away with:
We’re beyond grateful. And while we don’t do it for awards, this one feels pretty special. It’s a win for our team here in London, for our incredible farmer partners in Colombia, and for everyone who’s been part of the journey so far.
Now if anyone needs us… we’ll be celebrating with another coffee. (Obviously.)

☕ New Coffees, Bold Reactions
We poured a lot of coffee at the festival. But a few stood out—and not just to us.
Visitors got the very first sips of some brand-new Colombian coffees that haven’t even launched yet. The stand was packed, and we even got a few 'That’s nothing I’ve ever tried before' moments. That’s what we love to hear.
While the exotic newcomers are still incoming , we officially launched what may be your new favourite classic Don Rolando at the festival—and it’s available now online and in-store. It’s smooth, expressive, and grown by a farmer with deep respect for the land. We’re proud of this one.
If you caught us at the festival, you might’ve had a taste of what’s coming—Doña Delfina, Don Daniel, and Siberia. These standouts turned plenty of heads, and we’re not keeping them under wraps much longer. Watch this space.

💃 A Champion in a Hermanos Hat
We were seriously chuffed to spot Roosa Lyydia Jalonen—a CQI Arabica Q Grader, seasoned cupper, and all-round coffee powerhouse—rocking our Hermanos hat during the latte art competition at London Coffee Festival.
Roosa brings over 13 years of experience to the coffee industry and splits her professional life between Finland, the UK, and Colombia—which makes her connection to what we do feel even more special. She’s someone who lives and breathes quality coffee, and seeing her wear our hat on stage felt like a real moment.
Among the many highlights of the evening was seeing some of the industry’s sharpest voices—coffee influencers Alfie (nominated for Coffee Influencer of the Year at the London Coffee Festival Awards), and Friends of Hermanos, Abraham, and Luke. We also had the chance to catch up with the creative team at Fellow, who helped develop our award-winning branding. A celebration of coffee, craft, and collaboration.

🎤 A Chat with Celeste Wong
We also had the chance to chat with Celeste Wong (@girl_in_the_cafe)—who, just a day later, was named Coffee Writer of the Year at the festival. A well-deserved recognition for someone who brings real insight and passion to the industry.
With the London Coffee Festival crew and cameras in tow, we spoke about the buzz of the festival, the energy around our stand, and the surreal feeling of winning not one, but two awards.
Conversations like these remind us that coffee is about more than what’s in the cup. It’s about connection, collaboration, and celebrating the people who help move the industry forward.

🤝 Faces, Conversations, and Community
Industry days were a deep dive into the heart of the coffee world—a chance to connect with fellow coffee shop owners, baristas, roasters, green buyers, importers, equipment specialists, and coffee educators. It was great to talk with people who live and breathe coffee just like we do.
From swapping insights on sourcing and sustainability to geeking out over brew methods and espresso machines, there was a real sense of shared passion and purpose. These conversations reminded us why we love being part of this industry.
Then the weekend hit—and it was a whirlwind of familiar faces, new fans, and full-on caffeine-fuelled energy. Seeing our customers in person—talking to you, sharing brews, hearing what you’ve loved lately—was one of the best parts of the whole event. Our baristas crushed it, and the whole Hermanos team got a chance to connect with the people we serve every day.
👋 Until next year, London Coffee Festival!
We came home with tired feet, full hearts, and two awards we’ll never forget.
Try Don Rolando while it’s hot. And stay tuned for Siberia, Doña Delfina, and Don Daniel—because those new coffees are coming soon, and trust us... they’re worth the wait.
