Hermanos Colombian Coffee Roasters — The Brand Refresh

Published On: April 18, 2023

You may have noticed that everything is looking a little bit different at Hermanos. Over the past seven months, we’ve been working hard behind the scenes to hone our branding and enhance it to better convey our values and our mission. What we are sharing with the world today is the result of a lot of late nights, heated discussions amongst our team, and a whole lot of hard work.

 

Why We Took the Plunge and Rebranded

Hermanos Colombian Coffee Roasters branded takeaway coffee cups

We’ve been expanding at a pretty fast rate over the past few years and were seeing unique opportunities to showcase coffee from farms of all sizes and from all regions of Colombia. Our brand and our core values need to match up to the level of quality that you see in our coffee beans. In other words, it was the right time to take Hermanos to the next level, and begin to more accurately express who we are and why we do what we do.

There are always a million things going on behind the scenes at Hermanos when it comes to sourcing new beans, visiting Colombia, and learning about our farmers’ stories. We have a duty to communicate that with the people who love our coffee as best we can, and make sure as many people as possible are aware of the amazing coffee producers behind the beans. 

The brand refresh is something that we have wanted to do for a long time, and we finally felt in a position to give it our all and bring Colombia to more of the world!

 

The Inspiration Behind the Brand Refresh

Colombian coffee farm landscape

When we sat down to begin planning this change, we had to think about the pillars behind what we do. Who are we, what are our commitments, what do we want to communicate? From this, our brand values, which inform every aspect of Hermanos, came to life. 

 

Bringing Colombia to the World

Our heritage is an integral part of who we are. Santiago, Victor, and Adnan started Hermanos with a shared passion for Colombia and specialty coffee. From today onwards, we are focused on bringing the warmth, vibrance, and knowledge of Colombia to the world. To do this, we will ensure that the way in which we communicate is authentic and respectful of our culture.

 

Caring for our Environments and Communities 

It’s important to protect and maintain the people and places that allow us to follow our passion. Hermanos are constantly striving for ways to support farmers and communities by rewarding those for the work they put in. We have made a commitment to get to know the people behind production, making sure investment goes to where it matters.

 

Taking pride in what we create 

We are trained in the art of coffee roasting and brewing, and yet our farmers and partners constantly provide us with new learnings. We appreciate the deep coffee traditions and constant innovation at the core of many different Colombian communities, and it is our responsibility to maintain a high level of quality and practice in respect of this.

Learn More About Our Story

 

The Use of Shapes and Colour 

Hermanos Colombian Coffee Roasters coffee bag

If you are from or have visited Colombia, you will know that it is a country renowned for its vibrancy and colour. It was essential for us to communicate this in every facet of the brand – from the shops to the social media to the coffee bags. 

You’ll notice some interesting shapes on our bags of coffee, and we’re excited to share the story behind them. To create the shapes, inspiration was taken from art, textiles, design, and architecture to develop a categorisation system, used to represent the different regions that we source our beans from. For example, the shape used to represent the region of Tolima is developed from the architecture of favelas.

Colour is essential to the Hermanos brand, and so we worked to develop a palette that we felt represents the Colombian spirit. The blues, oranges, reds, purples, pinks, and greens all reflect both the landscape and culture of the country.

 

Applying Our Values to Our Shops

Hermanos Colombian Coffee Roasters Gantry Stratford location

We have always thought of each of our locations as little slices of Colombia, in their own unique ways. We’ve popped up in some of the most iconic locations across London, such as Portobello Road and Columbia Road, and have still managed to make our mark and share Colombian culture with so many of you.

We didn’t want to lose this part of our personality, but we did want to grow and better communicate our values. Therefore, you’ll see that each of our nine shops are now all completely different colours, each representing a different aspect of the culture of Colombia. Barnes is orange and yellow, The Gantry is brown and pink, Kings Cross is pink and red, and so on. We have never shied away from using colour, and we hope you love this new look as much as we do.

Explore Our Locations

 

Our New Product Range

Hermanos Colombian Coffee Roasters coffee bundles

As well as refreshing our existing coffee bags, we’ll also be sharing some new products with you. From today onwards, you’ll be able to purchase our Coffee Tasting Kit, which is now in new packaging and includes 6 bags of coffee, and 3 new bundles: the Espresso Bundle, Discover Colombia Bundle, and the Rare & Exotic Bundle

These new bundles were designed with our audience in mind. So many of you ask our team daily which beans are most suitable for espresso, which are best for beginners to the world of Colombian coffee, which are the rarest…so we’ve hand selected beans from our ever-growing collection and made it easier for you to choose. 

Shop Our New Coffee!

 

Bringing the Brand to London Coffee Festival

Espresso coffee being extracted

What better place to showcase our brand refresh than at the 2023 London Coffee Festival? It’s our first time participating in the festival, and we couldn’t be more excited. You’ll find us there every day, serving up delicious single-origin Colombian specialty coffee, hosting coffee tastings, and screening some never-seen-before footage from our origin trips to Colombia. 

 

Concluding Thoughts

The three founders of Hermanos Colombian Coffee Roasters

The whole rebranding process has been a real labour of love to all involved. We’d like to say a special thank you to Fellow Studio, who have done an incredible job of bringing our vision for Hermanos to life, and to The Narrative, for working on bringing each of our shops up to date.

You can visit our website, our social media (Instagram, Twitter, Linkedin, or Facebook), or any of our nine locations to find out more about the brand refresh.



Nubia
Strawberry Jam, Dragon Fruit, Mango Chips, Fig, Dark Chocolate
£24.00
Coffee Tasting Kit (50g, 100g)
Whether you prefer a rich and robust espresso or a smooth and mellow brew, we have the perfect coffee bag to suit your taste.
£28.00
El Fresno
Dark Chocolate, Pistachio, Orange Marmalade, Salted Caramel
£15.00
San Isidro
Strawberry, Guava, Banana Peel, Blackcurrant, Tokaji
£24.00
Lili
Chocolate Truffle, Ripe Mango, Pineapple Jam, Honeydew Melon, Manuka Honey
£24.00
Angie
Raspberry Jam, Lime Sherbet, Chocolate Ganache, Green Apple, Black Grape
£24.00
Lucia
Strawberry Candy, Plum, Lychee, Blueberry, Chocolate Mousse, Pomegranate
£24.00
Suldery
Lychee, Agave Syrup, Apple Juice, Golden Raisins
£24.00
best-product-cover-image
Nubia
£24.00
Strawberry Jam, Dragon Fruit, Mango Chips, Fig, Dark Chocolate
Size:
Grind:
More Details
best-product-cover-image
Whether you prefer a rich and robust espresso or a smooth and mellow brew, we have the perfect coffee bag to suit your taste.
Size:
Grind:
More Details
best-product-cover-image
El Fresno
£15.00
Dark Chocolate, Pistachio, Orange Marmalade, Salted Caramel
Size:
Grind:
More Details
best-product-cover-image
Lili
£24.00
Chocolate Truffle, Ripe Mango, Pineapple Jam, Honeydew Melon, Manuka Honey
Size:
Grind:
More Details
best-product-cover-image
Angie
£24.00
Raspberry Jam, Lime Sherbet, Chocolate Ganache, Green Apple, Black Grape
Size:
Grind:
More Details
best-product-cover-image
Lucia
£24.00
Strawberry Candy, Plum, Lychee, Blueberry, Chocolate Mousse, Pomegranate
Size:
Grind:
More Details

Join the community

Sign up to receive exclusive offers, updates and news on our products and services. Join our community of coffee enthusiasts and stay up to date with the latest coffee trends, roasts and brewing techniques.

Sign-up for Newsletter

Journal

VIEW ALL
Feature Image

Upgrade your Morning with a Monthly Coffee Subscription

A coffee subscription is more than just a convenience—it's a way to simplify your daily routine and enhance your coffee experience. By automating your orders, you save time, ensure consistent quality, manage your budget better, and avoid decision fatigue. 

READ MORE
Feature Image

Fully-Home Compostable vs. Home Compostable: What’s the Difference?

84% of households recycle incorrectly. The rules and guidelines may seem confusing, but we're here to take the first step. Today, we're breaking down the confusing world of coffee capsules...

READ MORE
Feature Image

Everything You Know About Cold Brew is Wrong - Here’s Why

You may order a cold brew for its reputation of giving a big kick of energy, you may order it because it's the it-coffee of the moment, but what makes it so different to an Americano? Spoiler alert - everything.

READ MORE
Feature Image

What Makes Specialty Coffee Special?

If you’re an avid coffee drinker, chances are that you’ve come across the term specialty coffee at least once in the hunt for that perfect cup of coffee. But what truly makes it so special?

READ MORE
Feature Image

Hario V60 Dripper - Everything You Need to Know

Picture this: It's 2005 and a Japanese glassware-making company called Hario has just introduced a brewer that will revolutionise the coffee scene. Read on and find out all there is to know about the Hario V60 and it's fascinating history. 

READ MORE
Feature Image

Pink Bourbon: a Colombian Specialty Coffee Like No Other

Pink Bourbon - Colombian specialty coffee's latest gem? Learn all about this dazzling new varietal, its unique rise to global recognition and what the future holds for it. And don't forget to try our very own Hermanos Pink Bourbon - La Aldea.

READ MORE
Feature Image

It's A Hermanos Christmas

From Christmas Market prep to festive coffee-roasting to the birth of new seasonal characters like Santa Santiago, it’s been a rollercoaster of a month - and we’re only halfway through. Come along for a ride through the Christmas rush at Hermanos.

READ MORE
Feature Image

Feliz Navidad - Introducing Hermanos Christmas Coffees

We’ve curated two limited edition coffee beans for you this Christmas - Santa Rita Honey and Finca Las Brisas. Take a deep dive into their backstories and find out why they make the perfect Christmas bean.

READ MORE
Feature Image

Stories from Colombia

From Colombia, with love. Follow along as we take you on a trip through the journeys of four Colombian speciality coffee farmers and their families. From seemingly insurmountable hardships to deaths within the family, these farmers have seen it all, done it all, and persevered through it all. And now they want to thank you - for the unwavering support you've shown their beans through the years.

READ MORE
Feature Image

Hermanos Coffee Pods

Crafted by Hermanos, compatible with Nespresso®. Our sustainable single origin pods are finally here! Available in three of our most loved beans, get ready for your very own specialty Colombian coffee experience at the push of a button.

READ MORE
Feature Image

All About Yellow Fruits

This coffee will blow your mind - in the best way possible. With inimitable notes of pineapple mango and manuka honey, one sip is all it takes to fall in love. Get ready for Yellow Fruits to whisk you off to a tropical paradise.

READ MORE
Feature Image

How is Decaf Coffee Made?

Can't handle caffeine? That's where decaf comes in! Learn all about popular decaffeination methods used in specialty coffee and which one we prefer to use for ours.

READ MORE
Feature Image

Light Roast vs. Medium Roast - Coffee Roasting Explained

READ MORE
Feature Image

A Coffee Varietal Guide

The 2 main species of coffee are arabic and robusta, where arabica is mainly used for specialty coffee. Within the arabica family there are different varietals, similar to different apple types (eg. Fuji, gala, granny smith), each varietal boasts distinct flavours and flourishes in different growing conditions. Let's explore the world of Colombian coffee varietals and its diverse tastes.

READ MORE
Feature Image

The Coffee Supply Chain - How Does It Work?

Whatever your connection is to the world of specialty coffee, we’re all at the mercy of the coffee supply chain. And knowing a little more about how it works (and the threats that it faces) can help you understand just how appreciative we should all be of great coffee when it’s available to us.

READ MORE
Feature Image

Colombian Coffee vs. African Coffee: What’s The Difference?

How does Colombian coffee compare to African coffee? We explore the main differences between the two, including roast, processing, and tasting notes.

READ MORE
Feature Image

Hermanos Colombian Coffee Roasters — The Brand Refresh

Over the past seven months, we’ve been working hard behind the scenes to hone our branding and enhance it to better convey our values and our mission.

READ MORE
Feature Image

Gender Equality In The Colombian Coffee Industry — An Introduction

The Colombian coffee industry is reliant on the work of women. Yet, women are often not recognised enough for this contribution..

READ MORE
Feature Image

Choosing A Chocolatey Coffee — Insider Tips

Coffee and chocolate are two of the most popular flavours out there. We’ll talk through the characteristics of chocolatey coffee and what's on offer at Hermanos.

READ MORE
Feature Image

The Colombian Coffee Federation — What Is It And Why Is It Important?

The Colombian coffee industry has an outstanding global reputation, and for good reason. To maintain this quality and put frameworks in place to protect the coffee growers, the Colombian Coffee Federation was created.

READ MORE
Feature Image

Can Coffee Farmers Stop Climate Change Killing Their Crops?

There are around 25 million smallholder coffee producers in the world and over 125 million people who rely on the sector. What can they do to save their crops?

READ MORE
Feature Image

What Are The Key Differences Between Colombian Coffee And Brazilian Coffee?

How similar is Colombian coffee to Brazilian coffee? Despite both countries being in South America and sitting in the coffee belt, they differ vastly from each other.

READ MORE
Feature Image

Colombian Coffee Facts — Everything You Need To Know

We’ve summarised 10 of the best Colombian coffee facts, which you can use to find out more about what makes coffee from Colombia so unique.

READ MORE
Feature Image

How Does Climate Change Affect Coffee Production?

While local adaptation and agricultural innovation is helping some to mitigate the effects of climate change, several studies carried out over the last decade predict we’re looking at a drop of up to 50% of total landmass suitable for coffee production by 2050.

READ MORE
Feature Image

Koji Fermented Coffee: Innovation in the Coffee Industry

We’re invigorated by experimental coffee processing techniques, which is why we're so excited about Koji, our new bean.

READ MORE
Feature Image

What Is Natural Coffee Processing And How Does It Impact Your Coffee?

We dive into the natural processing method, and see how it weighs up against the washed and honey processes.

READ MORE
Feature Image

Our Visit To Colombia: Meeting Coffee Farmers And Discovering New Coffee Beans

Last month we travelled through Colombia. Our aim was to visit as many coffee growers and farms as possible in just a few weeks. Here's what we learnt...

READ MORE
Feature Image

Coffee Freshness - Does Fresh Ground Coffee Taste Better?

We’ll walk you through why coffee freshness is so important, as well as some top tips on how to preserve the freshness of your coffee.

READ MORE
Feature Image

UK Coffee Subscriptions – Coffee Clubs, Bean Boxes and In-Shop Subscriptions Explained

The UK coffee subscription landscape is incredible. Many of the nation’s most established coffee roasters have doubled down on their online subscription models since the pandemic, while a huge number of new and digital-first brands have also entered the market.

READ MORE
Feature Image

Is it Better to Buy Coffee Beans or Ground?

The vast majority of supermarkets and specialty coffee roasters offer both whole beans and pre-ground coffee. But which is the better choice?

READ MORE
Feature Image

Coffee Flavours by Country: How Does Location Affect Flavour?

Factors ranging from climate and altitude to the way local farmers process their beans have an impact on flavour. We explore how coffee origins influence coffee profiles from different countries.

READ MORE
Feature Image

5 Reasons To Visit A Coffee Roastery

A coffee roastery is one of the most exciting places to be if you’re a coffee lover or interested in how the process works. However, there are still misconceptions about what a coffee roastery is and how it relates to the other parts of the global coffee supply chain.

READ MORE
Feature Image

The Beginner's Guide To Different Coffee Types

There are so many different types of coffee out there, from Espresso-based drinks to fancy pour overs like the Chemex and V60. We’ve put together a beginner’s guide to different coffee types to make it easier for you.

READ MORE
Feature Image

What Is A Coffee Roaster? Wholesale, Subscriptions & Coffee Roasting Explained

The majority of coffee shops around the world buy their beans from a wholesale roasting company. But what is a coffee roaster? We explore!

READ MORE
Feature Image

Ground Coffee vs. Instant Coffee: What Are The Main Differences?

If you’re looking to brush up on your coffee knowledge or want to make the change from instant coffee to ground coffee, then you’re in the right place. In this post we explore the many differences between ground coffee and instant coffee, including the type of beans typically used for each, caffeine content, shelf life, taste, and the way these coffees are brewed.

READ MORE
Feature Image

Espresso Explained: What's The Difference Between Espresso And Filter Coffee?

What makes an espresso different to filter coffee? Many factors ranging from the size of the drink, the caffeine content, the taste, and even the aroma all play a part. But most importantly, these coffees differ due to the way they are made.

READ MORE
Feature Image

Coffee Tasting Guide – Top 10 FAQs Answered

There’s a strict protocol to follow if you are coffee cupping, but the general act of coffee tasting can take many forms. Here’s our coffee tasting guide for beginners.

READ MORE
Feature Image

Coffee Tasting Terms Explained — How To Taste Coffee Like A Professional

Whether you’ve got a coffee cupping session coming up, or you just want to learn how to appreciate your morning coffee more, it’s never a bad idea to brush up on your knowledge of coffee tasting terms.

READ MORE
Feature Image

A Visit from the Producers of El Vergel - What We Learnt

From challenges faced by climate change to why they choose to grow specialty coffee over commodity coffee, here’s what we learnt when we interviewed the Tolima-based producers of our popular El Vergel coffee.

READ MORE
Feature Image

Coffee Traceability: What Is It and Why Does It Matter?

The desire for traceability in the specialty coffee industry is growing, with more interest than ever in where coffee comes from, who grows it, and how it gets from farm to cup.

READ MORE
Feature Image

The Cost of Coffee - Why Are Coffee Prices Rising?

The cost of a simple cup or bag of coffee is connected to so many of the world’s most critical issues, ranging from the climate crisis to the global pandemic. We explore what’s really behind the rise in coffee prices.

READ MORE
Feature Image

Natural? Washed? Honey? Coffee Processing Methods Explained

Although you don’t need to know the difference between natural, washed or honey processed coffees to enjoy them, cafes, roasters and specialty coffee retailers are increasingly using these terms as selling points for their beans.

READ MORE
Feature Image

How Does Altitude Affect Coffee: Colombian Coffee

Coffee beans grown at higher altitudes tend to produce coffees that are more complex, rich and distinct due to the cooler temperatures that extend the growth time of the coffee plant, adding more depth in flavour.

READ MORE
Feature Image

Specialty vs. Commodity Coffee: What's the Difference?

There's never been so much interest in specialty coffee as there is now. A growing number of coffee shops and roasters define themselves by their commitment to specialty coffee, and, in a way, their opposition to 'commodity coffee'.

READ MORE
Feature Image

Coffee Tasting Experiences - What to Expect During Your First Cupping Session

Anyone can taste coffee but 'cupping' refers to the standardised process of evaluating coffees used by the coffee industry. We explore what you need to know before your first tasting (or cupping) experience.

READ MORE
Feature Image

How Is Coffee Decaffeinated? - Decaf Coffee Beans

We shed light on what decaf is and how exactly coffee is decaffeinated using methods like the sugar cane decaf process so you can make a more informed decision when choosing your next bag of Colombian decaf coffee beans

READ MORE
Feature Image

What is a Colombian Coffee Cooperative & What's Their Impact?

While the coop system isn’t perfect, it’s played a crucial role in developing the Colombia's specialty coffee market and allowing smallholders to band together and promote the attractiveness of their beans. Learn more! 

READ MORE
Feature Image

How to Buy Specialty Coffee Beans - A Beginner’s Guide

Learn how to start buying better specialty coffee with our beginner’s guide. We discuss roast dates, flavours (notes), supermarkets, descriptions on coffee packets, and provide a simple checklist for when you’re in a fix.

READ MORE
Feature Image

What is Arabica Coffee & Why the World Loves it

Arabica coffee beans offer a smoother, sweeter taste than Robusta. And despite being harder to grow, are widely considered to be the superior bean in the world of specialty coffee.

READ MORE
Feature Image

The Colombian Coffee Triangle - The Past and Future of Colombia’s Most Famous Coffee Producing Region

Nearly a third of Colombia’s coffee growing happens within the “Colombian Coffee Triangle” and its major cities are strongholds for a century-old tradition of coffee farming. Learn more.

READ MORE