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You might already know that coffee roasting matters to the notes you taste in the cup, but did you know why? Does dark mean bitter? Does light mean fruity? Is medium roast a safe “middle ground”? The truth is, far more than just the final colour of the beans, the degree to which coffee is roasted has a huge influence on everything from acidity and bitterness levels to the way the aroma rises from whatever wonderful brew you find yourself gazing on. So while knowing why a dark roast is different to a light roast might not change your mind on...